May 26, 2016

Software Niche Marketing

A NICHE MARKET is a subsidiary small group among the main mass market, which is usually ignored by large companies. It consists of specific products focusing on specific needs of potential customers. There is a fine line between focusing on customers of a NICHE market and unsustainable niches. Every products and services in any sectors invariably have niches in them. Difficulty is finding them, analyzing the feasibility and marketing. An example of NICHE market is business channel that offer news exclusively for investors. Mainstream news channels don’t provide information about shares and stocks. The potential customers are share traders, investors etc,
Here is a brief explanation on how to market software NICHES and get maximum profit from minimum resources.


Although there are numerous software mass market companies making exponential profits, the initial investment, human resource and infrastructure is equally huge. Because of large market potential, competition is fierce and pricing of softwares must be done accordingly. NICHE market needs low initial capital. There is little or no competition as it is a specialized market. So you will have the privilege to set software prices arbitrarily. By doing this you gain a large market share which enhances your reputation. If merger is acceptable to you then large mass market software companies who look to get into NICHE market will definitely offer lucrative deal.


One of the most important things is choosing the right software NICHE. It is better if you have knowledge and are passionate about the software NICHE, but it isn’t absolutely necessary. There is a concept called “CATCHING A LONG TAIL” which in simple term means software products that are in low demand or have low sales can collectively make up a large share of market rivaling or even exceeding mainstream software products. It requires plenty of time and research to select a proper SOFTWARE NICHE. You have to target growing segments less affected by recession like government, health-care, utilities etc., once you develop a software niche, its all about sales and marketing.


The best way to start marketing is identifying your target customers. Once you explain about the benefits of SOFTWARE NICHE they will be happy to pay more than normal price as they are satisfied with specific customized software products. Since they are satisfied, they usually stick to you for almost all their specific software needs. This can be achieved by “UNIQUE SELLING PROPOSITION” (USP).Your SOFTWARE NICHE has to be like a patented product which nobody else can emulate. However to bring out multiple SOFTWARE NICHES, extensive research and innovative ideas are required. This is hard to achieve but once it’s over you will be far ahead of competition and get a monopoly in that sector. Another marketing strategy is going as narrow as possible and over delivering value to your specific customers which keep them loyal to you. Even within a SOFTWARE NICHE there are sub or micro NICHES which you can exploit provided it is sustainable. For example, a SOFTWARE NICHE is keeping track of salaries given to employees of an organization. SUB SOFTWARE NICHE of this will be keeping track of savings and expenditure of the employees. Most of the time customers feel so amazed by micro niches, as they were not expecting it, that they always depend on you for their specific needs. After dominating main SOFTWARE NICHES and sub SOFTWARE NICHES’ market, you will have a reputation and a brand name. All your future software products will be sold easily just by brand name and face value. A creative market segmentation strategy can really help you survive in financial meltdowns.
SOFTWARE NICHE MARKET is more dependent on choosing, planning and marketing a product rather than financial resources.Specialization always earns greater profits.

About admin


  1. So, what do dairy-free cookies and professional holiday lighting services have in common? Nothing at first glance. But with further analysis, one can see that these are products and services available as a result of unique, niche marketing. Defined broadly, niche marketing is the targeting of a small group of individuals with unique needs. Because it targets a narrower demographic, it drives the demand (and prices) up.

  2. That’s great post, effective marketing strategy is useful for every business as well as software niche. It’s important to focus on the target customer and satisfy them with specific software products. Marketing strategy will definitely give you a good result.

  3. Great post! Good niche marketing strategy for software.

  4. Hello,

    i want to say thank you for a great job you’ve done on your blog.
    I have a software download website and I also write articles for people to help them with their computers and software. Is it possible to place this article on your blog as a guest post?

    Andy G.

  5. I like this article. Clear, concise and helpful. Thanks

  6. That’s very good information for newbees in Internet marketing.

  7. i think market samurai is best software :) to search niche or keywords

  8. You have got the essence of internet marketing very nicely in the post. Thanks for the share.

  9. Nice info. keep updating your site

  10. i like your marketing strategy for software

  11. Thanks for the great post it was an awesome read.

  12. Wow! It’s really great news. Thanks for put on view.

  13. There are so many things to remember and they do slip your mind after a while. A post like this brings them back, thanks

  14. The interplay between niche marketing and foreign language consumers will be interesting to see develop. Niches may spring up where there previously were not be virtue of the fact that the words used to describe them are completely different.

  15. I glad to see such useful information. Valuable post that was. Keep it up.

  16. Thanks for your sharing. You really did great job.

  17. You have got the essence of internet marketing very nicely in the post. Thanks for your sharing!!!!

  18. Thanks for your sharing. You really did great job.

  19. I have no idea about Software

  20. I will follow your advice to choose your software in Internet marketing.

  21. Building marketing strategy is the way to success, find the best software you can trust.

Speak Your Mind