Proper keyword placement can be vitally important in your SEO work. It can be a huge factor in where your are successful at all. The reason is because having relevant keywords or phrases means you have what you need to attract the right people who are looking for what your are selling. They can locate you when they type in your keywords. They also play a major role in how well your site ranks with the search engines.
All marketers have a goal of being in the top position (#1) in the SERPS. There are some marketers who also seem confused by proper keyword placement. They should not let the term scare them. There is no need to be some expert. It is easy to learn how to properly place your keywords.
There were times years ago that a lot of marketers used unethical methods of keyword placement to get higher rankings with the search engines. For a while it worked, but then Google along with the other major search engines cracked down hard to point of banning many sites.
To practice keyword placement you also need to understand keyword density. All that means is how many times you use specific keywords within a page of your content. How do you know? It depends on the audience you are targeting. If you want to try and build relationships with your target audience, then the number of keywords is not important. If you want to please the search engines and rank higher to draw more visitors then it does matter.
It is a personal preference. Giving your readers the best ‘easy to read’ quality information is the best way to keep them. Building a good reputation online is also vital to your success.
When practicing proper keyword placement your content should flow naturally and it will not seem as if you are trying to place words in where better words could have been used. Don’t force them in. It should be easy for the search engine spiders to crawl.
Anytime you write content to please the search engines, just remember that the standard density falls between 1 to 3 percent of your overall content. If your content is 400 words, then your keywords should appear around 4 or maybe 5 times. Adding more than that is known as ‘keyword stuffing’. Search engines do not like that and will rank you low for it.
A good rule of thumb is to have your keyword placed in your title. Then place it once in the very first paragraph, then once again somewhere in the middle of your content. Then finally place it in the last paragraph. It’s a simple as that. You can now go and handle your keyword placement like a champ.